When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.
Interpretation
What this quote means
Success is often the result of time and effort, but it can be undermined by theft and shortcuts.
Jonathan Ive emphasizes the value of original work and the time invested in creating something innovative. The quote highlights how quickly an idea can be replicated, underscoring the importance of protecting one's intellectual property and the deep commitment required to achieve meaningful success.
Themes
SuccessInnovationTimeDesignIntellectual Property
In practice
Example use cases
In a presentation about the importance of original ideas and designs.
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I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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