The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
We didn't make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we're making the first modern smartwatch.
Interpretation
What this quote means
Tim Cook emphasizes that while Apple may not have invented these technologies, they played a key role in modernizing and popularizing them.
In this quote, Tim Cook reflects on Apple's contribution to the evolution of technology through their innovative approaches. He acknowledges that while Apple did not create the original versions of products like the mp3 player, smartphone, or tablet, the company has significantly enhanced their design and functionality, setting new standards in the industry. By claiming to be in the process of developing the first modern smartwatch, Cook showcases Apple's commitment to continual innovation and leadership in the tech space.
Themes
AppleInnovationTechnologySmartwatchLeadership
In practice
Example use cases
This quote can be shared at a technology conference to highlight the importance of innovation.
More from Tim Cook
All quotes →There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
Tim CookRead
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
Tim CookRead
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Tim CookRead
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
Tim CookRead
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Tim CookRead
Similar quotes
The Internet in the 21st Century is as important to our future as highways were in the 20th Century. Like a highway, the Internet must remain free and open for all - not determined by the highest bidders.
Chuck SchumerRead
A graphic representation of data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding.
William GibsonRead
From the late 1940s, into and through the '50s, there developed a complex interaction between federal government, state and local government, real-estate interests, commercial interests and court decisions, which had the effect of undermining the mass transit system across the country.
Noam ChomskyRead
Government isn't that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you've got to have commercial companies do it.
Elon MuskRead
The one thing perhaps that technology hasn't always given us is a sense of how to make the wisest use of technology.
Pico IyerRead
If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.
Satoru IwataRead