The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Interpretation
What this quote means
Tim Cook expresses a preference for internal innovation over external competition.
This quote reflects Tim Cook's belief in the importance of continuous innovation within a company. By stating that he would prefer Apple to 'cannibalize' its own products through new developments rather than allow competitors to take away market share, he emphasizes the need for a company to evolve and adapt internally to meet customer needs and foster market growth sustainably.
Themes
InnovationCompetitionBusinessTechnologyStrategy
In practice
Example use cases
In a business conference discussing the future of technology.
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I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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