What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Interpretation
Steve Jobs expresses the aspiration to create an innovative product that surpasses existing mobile devices in intelligence and usability.
In this quote, Steve Jobs emphasizes the goal of developing a revolutionary product that will redefine the mobile phone experience. He believes that the iPhone will not only be a significant technological advancement but also an intuitive device that simplifies user interaction, setting a new standard for future mobile technology.
In practice
This quote can be used in a presentation about the evolution of smartphone technology.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Skill in the digital age is confused with mastery of digital tools, masking the importance of understanding materials and mastering the elements of form.
Proprietary software keeps users divided and helpless. Divided because each user is forbidden to redistribute it to others, and helpless because the users can't change it since they don't have the source code. They can't study what it really does. So the proprietary program is a system of unjust power.
Techno-humanism aims to amplify the power of humans, creating cyborgs and connecting humans to computers, but it still sees human interests and desires as the highest authority in the universe.
We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection.
Social engineering bypasses all technologies, including firewalls.
Once you understand that everybody's going to get connected, a lot of things follow from that. If everybody gets the Internet, they end up with a browser, so they look at web pages - but they can also leave comments, create web pages. They can even host their own server! So not only is everybody consuming, they can also produce.
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