What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone.
Interpretation
Steve Jobs expresses the aspiration to create an innovative product that surpasses existing mobile devices in intelligence and usability.
In this quote, Steve Jobs emphasizes the goal of developing a revolutionary product that will redefine the mobile phone experience. He believes that the iPhone will not only be a significant technological advancement but also an intuitive device that simplifies user interaction, setting a new standard for future mobile technology.
In practice
This quote can be used in a presentation about the evolution of smartphone technology.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
I do not fear computers. I fear the lack of them.
No matter how deeply disturbing the thought of using the environment to manipulate behavior for national advantages to some, the technology permitting such use will very probably develop within the next few decades.
When you make machines that are capable of obeying instructions slavishly, and among those instructions are 'duplicate me' instructions, then of course the system is wide open to exploitation by parasites.
Television isn't inherently good or bad. You go to a bookstore, there are how many thousands of books, but how many of those do you want? Five? Television's the same way. If you're going to show people stuff, television is the way to go. Words and pictures show things.
People are mobile. They move around, and anytime they want to communicate, if you tie them to the wall or the wires, you're restricting them, you're infringing on their freedom.
Measuring programming progress by lines of code is like measuring aircraft building progress by weight.
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