The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
When you care about people's happiness and productivity, you give them what brings out the best in them and their creativity. And if you give them a choice, they'll say, 'I want an iPhone,' or 'I want a Mac.' We think we can win a lot of corporate decisions at that level.
Interpretation
What this quote means
Caring for others' happiness and providing choices enhances their creativity and productivity.
In this quote, Tim Cook emphasizes the importance of nurturing the well-being and satisfaction of employees to unlock their full potential. By providing meaningful choices and respecting their preferences, such as selecting between an iPhone or Mac, leaders can foster a more engaged and innovative workforce, ultimately leading to better corporate outcomes.
Themes
HappinessProductivityCreativityLeadershipCorporate
In practice
Example use cases
This quote can be used in a corporate training seminar on the importance of employee engagement.
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When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
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Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
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That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
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