The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
Interpretation
Tim Cook emphasizes the importance of a politics-free environment in a company, valuing productivity over political maneuvering.
In this quote, Tim Cook expresses his disdain for the role of politics in professional settings, asserting that it distracts from the core mission of a company and wastes valuable time. He believes that life is too short to engage in political games, which can hinder collaboration, innovation, and overall company success.
In practice
This quote could be shared in a leadership seminar to highlight the importance of maintaining a collaborative work environment.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
Our greatest leaders are neither dreamers nor dictators: They are, like Jefferson, those who articulate national aspirations yet master the mechanics of influence and know when to depart from dogma.
Every coach has his own style of play, but when you spend your whole life as a Cowboy, you have to be influenced by what we did.
Either love your players or get out of coaching.
If the sage wants to stand above people, he must speak to them from below. If he wants to lead people, he must follow them from behind.
There was that argument that if we had more women in positions of authority, the world would be a nicer place. And then we got Golda Meir, Margaret Thatcher, Sirimavo Bandaranaike, Indira Gandhi. When women become acclimatised to war, they can become every bit as ruthless as men.
Persistence in a single view has never been regarded as a merit in political leaders.
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