There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.
Interpretation
The quote emphasizes the unique integration of hardware and software in Apple's products, particularly the MacBook Air.
Steve Jobs highlights the importance of the close relationship between hardware and software in creating a superior product. He argues that this seamless integration is what sets Apple apart from its competitors, like Dell, which do not achieve the same level of interaction between their operating systems and hardware. This indicates a philosophy of innovation that focuses on control and design in creating user experiences.
In practice
In a tech conference when discussing product superiority over competitors.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Our growing ability to eliminate the slow-moving aspects of entertainment and go hopping from one peak to another is not without cost. Stand-up comics, movie-makers and others who earn their living entertaining no longer "waste" time with setups and plot development, lest we reach for the remote and click them off our screen. The result is a loss of subtlety, anticipation and nuance and, in the process, a coarsening of our discourse.
The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.
We live technologically, with man as the master of nature, man as the engineer, and let anyone who raises his voice against it stop using bridges not built by nature.... No electric light bulbs, no engines, no atomic energy, no calculating machines, no anaesthetics-back to the jungle.
I see the player piano as the grandfather of the computer, the ancestor of the entire nightmare we live in, the birth of the binary world where there is no option other than yes or no and where there is no refuge.
Technology challenges us to look at our human values. We can try to use technology to cure Parkinson's or Alzheimer's, which would be a blessing, but that blessing is not a reason to move from artificial brain enhancement to artificial intimacy.
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