Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Interpretation
This quote emphasizes the importance of customer feedback and responsibility in creating a user-centered experience.
In this quote, Steve Jobs highlights the core philosophy of a consumer-driven company, stating that the focus should be on individual customers and their experiences. He stresses that the company must take full accountability for the quality of that experience, admitting that any deficiencies reflect failures on their part, thus promoting a culture of responsibility and dedication to customer satisfaction.
In practice
In a presentation about improving user experience, one might quote Steve Jobs to emphasize the importance of customer feedback.
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
Of all the animosities which have existed among mankind, those which are caused by a difference of sentiments in religion appear to be the most inveterate and distressing, and ought to be deprecated. I was in hopes that the enlightened and liberal policy, which has marked the present age, would at least have reconciled Christians of every denomination so far that we should never again see the religious disputes carried to such a pitch as to endanger the peace of society.
I am accused. I dream of massacres. I am a garden of black and red agonies. I drink them, Hating myself, hating and fearing. And now the world conceives Its end and runs toward it, arms held out in love.
Now, we occupy a lowly position, both in space and rank in comparison with the heavenly sphere, and the Almighty is Most High not in space, but with respect to absolute existence, greatness and power.
I am accustomed to sleep and in my dreams to imagine the same things that lunatics imagine when awake.
Our self discoveries make us each a microcosm of the larger pattern of history. The inertia of introspection leads toward recollection, for only through memory is the past recaptured and understood. In the fact of experiencing and making the present, we are all actors.
Neither happiness nor grief are everlasting in this life - but one of the two is everlasting in the next. Which one do you want?
Subscribe for the occasional hand-picked quote. No noise.