It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.
Bernard ArnaultRead
Mastering the paradox of star brands is very difficult and rare - fortunately.
Interpretation
What this quote means
Creating and maintaining a strong brand that stands out in the market is both challenging and uncommon.
This quote by Bernard Arnault emphasizes the complexity and rarity associated with building a successful brand that has a lasting impact. The term 'star brands' refers to those exceptional brands that not only capture consumer attention but also foster a strong emotional connection, making them difficult to master due to the intricacies of market dynamics and consumer behavior.
Themes
BrandingMarketingSuccessBusinessConsumer
In practice
Example use cases
In a marketing seminar to emphasize the importance of strong branding.
More from Bernard Arnault
All quotes βI think in business, you have to learn to be patient. Maybe I'm not very patient myself. But I think that I've learned the most is be able to wait for something and get it when it's the right time.
Bernard ArnaultRead
When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.
Bernard ArnaultRead
What made Louis Vuitton famous was the quality. We don't do marketing; we just create products which are exceptional in their design and craftsmanship.
Bernard ArnaultRead
It's very important that when you have a designer like Marc Jacobs, who is a genius, you give him complete freedom.
Bernard ArnaultRead
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