The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
Interpretation
Apple's success lies in blending technology with creativity and the humanities.
In this quote, Steve Jobs emphasizes the importance of integrating technical skills with liberal arts to foster innovation. He suggests that the intersection of these fields is where creativity flourishes, allowing for the creation of groundbreaking products like the iPad, which combine functionality with artistic design and user experience.
In practice
During a keynote address on innovation, you might say, 'As Steve Jobs pointed out, the intersection of technology and the liberal arts drives creativity.'
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
It is piracy, not overt online music stores, which is our main competitor.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
With tech companies, whoever's the leader is always questioned, you know. They say, 'Is this the end of them?' And - there's more - more times people think that's the case than it really is the case.
Sharing the code just seems like The Right Thing to Do. It costs us rather little, but it benefits a lot of people in sometimes very significant ways. There are many university research projects, proof of concept publisher demos, and new platform test beds that have leveraged the code. Free software that people value adds wealth to the world.
Our enthusiasm for digital technology about which we have little understanding and over which we have little control leads us not toward greater agency, but toward less...We have surrendered the unfolding of a new technological age to a small elite who have seized the capability on offer. But while Renaissance kings maintained their monopoly over the printing press by force, today's elite is depending on little more than our own disinterest.
Technology will save us if it doesn't wipe us out first.
With 'The Social Network,' I got into it at first because frankly I thought there was a cool courtroom drama to be had with the intellectual properties. And then what further drew me in was that the most extraordinary social networking device ever created was created by the world's most antisocial person. I liked that story.
Every tech story is different. Every moment in history happens only once. All successful companies are successful in their own unique way. It's your task to figure out what that future history will be.
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