When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
Interpretation
What this quote means
Our creations reflect our character, showing either care or indifference, which influences mutual respect.
This quote by Jonathan Ive emphasizes the idea that the quality of our work or creations serves as a testament to our identity and values. When we put care into what we make, it communicates respect and dedication, whereas carelessness sends a message of disrespect and disregard for others, which can lead to personal offense. This highlights the essential connection between our actions, the quality of our work, and the respect we foster in our relationships.
Themes
CreationCareRespectIdentityQuality
In practice
Example use cases
In a team meeting discussing project standards, this quote can serve to remind everyone about the importance of our work.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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